Mission

To produce the best quality paint and coating products for our customers and ensure the best interest of our shareholders, business partners and community.

Vision

To be globally recognized as the most trusted paint and coating company in the Philippines

Values

Perseverance: despite difficulty there’s a determination

Above and Beyond: to do much better than necessary or expected

Integrity: despite difficulty there’s a determination

Nurture: encourage growth

Trustworthiness: able to relied on as honest and always truthful